With the idea of premium luxury fashion, navabi shook the rules of the fashion world that had been widely accepted until then. The Fashion Revolution, which started in 2008, ended the idea that chic fashion stops at size 10. Curvy women with an interest in fashion can now also have the trends with clothes in current trend colours, modern designs and avant-garde themes starting at size 14.
Flattering cuts and flowing materials fused with the latest and greatest fashions give navabi customers self-confidence through charisma.
Headquartered in Aachen (Germany) and with a base in London (UK), the company is the world leader in fashion for plus sizes with more than 150,000 customers in 36 countries. About one hundred well-known designers contribute in order to provide the best shopping experience for plus-size women in the clothing sector.
Bohéme: It's all in the name
Free living, fiery characters, poverty-stricken artists and intellectuals, wild lifestyles, passionate dreaming and a touch of melancholy - that’s how stories describe the lives of the Bohemians of the 19th and 20th centuries. The designers of the Bohéme brand manage the feat of transforming this incredibly wide range of emotions into enchanting fashion creations.
"Simply different" is the self-confident credo of the globally active Norwegian family business. Pure natural fibres, such as cotton, silk, linen, and wool, are the materials mainly used in the coveted pieces. In addition to these there are mixed fabrics such as elastic jersey and leather.
Women often find themselves faced with particular challenges on an everyday basis and have to balance work, household and family. A modern chic look comes across as charismatic and successful, and so Jettes combinable plus size collections are the ideal companion for every occasion - business, home and leisure.
It feels good to look good and a casual style lends itself to confidence. Jette fashion leaves out the over-the-top and the fancy, going for neat little collars and playing with subtle details such as tucks, little pleats and ties around the neckline.
The bow-tie blouses are particularly interesting, made of georgette fabric, organza and clever combinations of jersey with chiffon. The use of wide ties along the side is unique and means that you can easily change the width of the top. The prints are very individual and different, such as the delicate and soft blue Paisley All Over print or the ethnic Aztec motives in bright, strong colours.
Bohéme - Classic elements in a modern layered look
The classic romantic Bohème culture is reflected in special pieces designed in the Lagenlook. Playful details, ruffles, flounces and steps are reminiscent of Puccini's Mimi at the opera La Bohème, who is a poor flower embroiderer in a group of artists, and loves to decorate dresses with roses and lilies. Similar embroidery and lace are one of the enchanting details that gracefully embellish the décolleté or adorn the sleeves and hems of the clothes.
These clever pieces look as though they are several items of clothing layered together, but they are made in one piece. They are ideal for plus size fashion, with long wide skirts in wonderfully flattering structured fabrics or silkily shining material which sway gently with movement.
Typical of these romantic clothes is a mix of smooth and raised fabrics, both plainly coloured and in an all-over print pattern.
Delicate colours such as light green, creamy white, lavender or lilac highlight the romantic character of the style. On the other hand, these modern versions also take inspiration from current trends, such as in long, brightly-patterned tunics over wide trousers and skirts, making bright colours contrast effectively against black. No piece is like any other. In a way, these playful and interesting clothes mirror modern art.